EMI Sportswear’s Custom Branded Clothing Began with Hand-Drawn Images

EMI Stands for "Early Man Images"

What does "EMI" stand for? Founder and company president Russ Coburn started the company in 1985 as Early Man Images. With an undergraduate degree in Fine Arts and graduate studies in Archaeology, Russ combined his artistic talent with his personal interest in the prehistoric cultures of the Southwest, and hand-drew images that were eventually screen printed on t-shirts.

Mark Reaves joined EMI as Russ’s partner in 2008 and serves as Executive VP of the company and Director of Marketing in charge of the sales team and new business development. EMI employees approximately 100 people year-round in Boulder and Longmont, CO.

Concessionaires, Tourist Shops, Parks, Zoos, Aquariums

EMI Sportswear’s line is found anywhere from a single store in a quaint tourist town, to National Parks, Zoos and Aquariums cruise ships, and large multi-chain airport stores. EMI carries a well-selected line of Resort Apparel for Men, Women, Juniors and Kids and has the latest fashion and fabrics, including heavy yarns, peached tees & fleece, specialty-dyed & washed garments, slubs, bamboo blends sourced both domestically and internationally.  We also have a large inventory of designs from which to choose that are perfect for specific regions, destinations and activities. Visitors and locals delight in strolling around obtaining souvenirs for their friends and relatives back home. EMI Sportswear can provide unique, quality items that anyone would be proud to wear. Also check out our specialty lines, Premium 51 and Pocket Pals!

Our Corporate Philosophy

We believe in being a positive part of the community, both locally and globally. This philosophy includes making decisions and taking actions that promote good stewardship of the earth and are environmentally aware in our office and production facilities. 




New Customers:

EMI is a wholesale vendor and the prices shown in the catalogs reflect that. If you are interested in becoming a wholesale customer, please contact Mark Reaves, our Executive VP of Sales, by email or 800-783-9806 x216.
We want you to know that customer satisfaction is our number one goal and we’re proud of our quality and service. We’d love to hear from you.
[FOR CURRENT CUSTOMERS: ONLY: If you need to request your User ID and Password information or are having trouble logging in, please call 800-783-9806 x 217 or contact our office.]